An oldie but a damn goodie
In doing some research for a friend of mine, I revisited ShockingBarack.com to figure out how they embedded a real-time GPS-tracking Google Map.
While there, I couldn’t help but watch the recap video of the project. It documents how exactly one year ago this month, two guys rode two Brammo electric motorcycles from Detroit, Michigan to Washington, D.C. Their mission was to deliver one of the bikes to President Obama to show him that the brand had a solution to our country’s transportation crisis.
So they made the trek, but not by themselves. They created a site that allowed anyone to follow the pair’s journey via their video uploads and blog posts from the road. And to get people involved, they included a live Twitter feed of encouragers, opportunities to donate your electrical outlet or a couch for the night, and the call to action to contact the White House to show your support.
I remember fondly watching their trip unfold, tuning in once a week or so to see how far they’d made it, hoping that somehow, someway they would get to hand the key to a Brammo over to Obama. See, they didn’t even have a meeting scheduled with him when they set out. Just a big idea, a notion that people would spread it, and a few hearts full of hope.
Sadly, they never accomplished that mission. They did, however, manage to get the founder of Brammo bikes invited to an energy summit at the White House hosted by U.S. Energy Secretary Steven Chu. They also got the brand tons of press, media and word-of-mouth buzz. And they achieved the grander purpose of reminding us that any time there’s a crisis, there’s an American in his garage somewhere tinkering out a solution.
I went to the site to figure out a little problem. But while I was there, I was reminded of the solution to a much bigger one.