The question that gets asked about technology, the one that is almost always precisely the wrong question is, ‘How does this advance help our business?’

The correct question is, ‘how does this advance undermine our business model and require us/enable us to build a new one?’


Seth Godin, from here

"Where, precisely, do you go in order to get permission to make a dent in the universe?"

"Someone asked me where I get all my good ideas, explaining that it takes him a month or two to come up with one and I seem to have more than that. I asked him how many bad ideas he has every month. He paused and said, ‘none.’ And there, you see, is the problem."